Bonnie Seitzinger is a focused management expert and consultant. This is the logo development process we went through for her enterprise, Lean Into Success.
First I presented 5 rough ideas to find the client’s preferences…
The client liked the last one, and asked to see it with an alternative to the house shape, and leaning more…
At this point, the client changed their mind entirely and asked to something showing ‘steps’…, which I did…
From these, the client chose one, and I created variety of color options…
