Web affiliate banners are seemingly simple, but in reality are tricky to create. First, you must be able to convey a compelling message using very few pixels. Second, you must be able to modify the message for various sizes and ratios while keeping the campaign consistent. In this project for The Aware Show, we did what are called "split tests", where these sets of ads were systematically replaced for each successive email blast, to see which message the targeted demographic would click-through the most. It is very similar to a focus group, but happening behind the scenes without the audiences knowledge. In this case I wrote the messages as well as composing the graphics.
